Statistics for Research (KPOL-SFR)

Market Research


Description

Develop your understanding of the key statistical concepts that underpin market research with this MRS-accredited, interactive course. Statistics For Research is worth six CPD credits and is approximately four contact hours in duration.

This course is available to purchase for single-users at £174.99.

For subscription and multiple-user purchases, please contact kpinfo@koganpage.com

Content
  • Introduction to the Course (i)
  • Introduction to the Course (ii)
  • Health Check
  • Section 1 - Statistical Concepts
  • Introduction
  • Video: Basic Statistical Concepts
  • Exercise: How to Summarise Data: Mean, Median or Mode?
  • Feedback - Exercise: How to Summarise Data?
  • Video: Measures of Dispersion
  • Quiz: How To Measure Dispersion
  • Video: Sampling Distribution and Standard Error
  • Quiz: The Relationship Between Sample and Population
  • Video: Confidence Intervals
  • Quiz: Confidence Intervals for Samples
  • Video: Sample Sizes
  • Exercise: Calculate Sample Size
  • Health Check: Sample Sizes
  • Video: Significance Testing
  • Quiz: One- or Two-Tailed Tests?
  • Exercise: How Does Significance Testing Allow for Comparison of Results
  • Video: Different Significant Tests
  • Text: Different Tests and When to Use Them
  • Exercise: Match Research Scenarios and Significance Tests
  • Exercise: Significance Testing to Extrapolate Sample Results to the Population
  • Health Check: Significance Testing
  • Summary: Statistical Concepts
  • Section 2 - SAMPLING
  • Introduction
  • Health Check: What you already know
  • Health Check: What You Already Know - Feedback
  • Video: How to Identify a Research Sample
  • Exercise: Identify Sample Sources or Sampling Frames
  • Video: Methods of Sampling
  • Assignment: Sample Methods
  • Assignment: Sampling Methods - Feedback
  • Case Study: Quota Sampling
  • Quiz: Quota Sampling Case
  • Exercise: Random Location Sampling - Pros and Cons
  • Probability vs Non-Probability Sampling
  • Health Check: Probability vs Non-probability Sampling
  • Video: How and When to Use Online Sampling
  • Health Check: Online Sampling
  • Assignment: Sampling Plan Evaluation
  • Summary: Sampling
  • Section 3 - WEIGHTING
  • Introduction
  • Video: Introduction to Weighting Strategies
  • Exercise: Calculate Weights
  • Exercise: Match Weighting Strategies to Bias
  • Video: Effect of Weighting
  • Exercise: How Weighting Impacts Data
  • Assignment: How Weighting Impacts Data
  • Assignment: How Weighting Impacts Data - Feedback
  • Summary: Weighting
  • Section 4 - ASSESSMENTS & EVALUATION
  • Section 1 - TEST (STATISTICAL CONCEPTS)
  • Section 2 - TEST (SAMPLING)
  • Section 3 - TEST (WEIGHTING)
  • Section 5 - RESOURCES
  • MRS Advanced Certificate - Mapping
  • Section 1 - Slide Share (STATISTICAL CONCEPTS)
  • Section 2 & 3 - Slide Share (SAMPLING & WEIGHTING)
  • Document: Look-up Tables
  • Statistics Calculator
Completion rules
  • You must complete the units "Introduction to the Course (i), Introduction to the Course (ii), Health Check , Introduction, Video: Basic Statistical Concepts , Exercise: How to Summarise Data: Mean, Median or Mode?, Feedback - Exercise: How to Summarise Data? , Video: Measures of Dispersion, Quiz: How To Measure Dispersion, Video: Sampling Distribution and Standard Error, Quiz: The Relationship Between Sample and Population , Video: Confidence Intervals, Quiz: Confidence Intervals for Samples , Video: Sample Sizes, Exercise: Calculate Sample Size, Health Check: Sample Sizes, Video: Significance Testing, Quiz: One- or Two-Tailed Tests?, Exercise: How Does Significance Testing Allow for Comparison of Results, Video: Different Significant Tests, Text: Different Tests and When to Use Them , Exercise: Match Research Scenarios and Significance Tests, Exercise: Significance Testing to Extrapolate Sample Results to the Population, Health Check: Significance Testing, Summary: Statistical Concepts, Introduction, Health Check: What you already know, Health Check: What You Already Know - Feedback, Video: How to Identify a Research Sample, Exercise: Identify Sample Sources or Sampling Frames, Video: Methods of Sampling, Assignment: Sample Methods , Assignment: Sampling Methods - Feedback, Case Study: Quota Sampling, Quiz: Quota Sampling Case, Exercise: Random Location Sampling - Pros and Cons , Probability vs Non-Probability Sampling , Health Check: Probability vs Non-probability Sampling, Video: How and When to Use Online Sampling, Health Check: Online Sampling , Assignment: Sampling Plan Evaluation, Summary: Sampling, Introduction, Video: Introduction to Weighting Strategies, Exercise: Calculate Weights, Exercise: Match Weighting Strategies to Bias, Video: Effect of Weighting, Exercise: How Weighting Impacts Data, Assignment: How Weighting Impacts Data, Assignment: How Weighting Impacts Data - Feedback, Summary: Weighting, Section 1 - TEST (STATISTICAL CONCEPTS), Section 2 - TEST (SAMPLING), Section 3 - TEST (WEIGHTING)"
  • Leads to a certification with a duration: Forever