## Statistics for Research (KPOL-SFR)

Description
Develop your understanding of the key statistical concepts that underpin market research with this MRS-accredited, interactive course. Statistics For Research is worth six CPD credits and is approximately four contact hours in duration.

This course is available to purchase for single-users at £174.99.

Content
• Introduction to the Course (i)
• Introduction to the Course (ii)
• Health Check
• Section 1 - Statistical Concepts
• Introduction
• Video: Basic Statistical Concepts
• Exercise: How to Summarise Data: Mean, Median or Mode?
• Feedback - Exercise: How to Summarise Data?
• Video: Measures of Dispersion
• Quiz: How To Measure Dispersion
• Video: Sampling Distribution and Standard Error
• Quiz: The Relationship Between Sample and Population
• Video: Confidence Intervals
• Quiz: Confidence Intervals for Samples
• Video: Sample Sizes
• Exercise: Calculate Sample Size
• Health Check: Sample Sizes
• Video: Significance Testing
• Quiz: One- or Two-Tailed Tests?
• Exercise: How Does Significance Testing Allow for Comparison of Results
• Video: Different Significant Tests
• Text: Different Tests and When to Use Them
• Exercise: Match Research Scenarios and Significance Tests
• Exercise: Significance Testing to Extrapolate Sample Results to the Population
• Health Check: Significance Testing
• Summary: Statistical Concepts
• Section 2 - SAMPLING
• Introduction
• Health Check: What you already know
• Health Check: What You Already Know - Feedback
• Video: How to Identify a Research Sample
• Exercise: Identify Sample Sources or Sampling Frames
• Video: Methods of Sampling
• Assignment: Sample Methods
• Assignment: Sampling Methods - Feedback
• Case Study: Quota Sampling
• Quiz: Quota Sampling Case
• Exercise: Random Location Sampling - Pros and Cons
• Probability vs Non-Probability Sampling
• Health Check: Probability vs Non-probability Sampling
• Video: How and When to Use Online Sampling
• Health Check: Online Sampling
• Assignment: Sampling Plan Evaluation
• Summary: Sampling
• Section 3 - WEIGHTING
• Introduction
• Video: Introduction to Weighting Strategies
• Exercise: Calculate Weights
• Exercise: Match Weighting Strategies to Bias
• Video: Effect of Weighting
• Exercise: How Weighting Impacts Data
• Assignment: How Weighting Impacts Data
• Assignment: How Weighting Impacts Data - Feedback
• Summary: Weighting
• Section 4 - ASSESSMENTS & EVALUATION
• Section 1 - TEST (STATISTICAL CONCEPTS)
• Section 2 - TEST (SAMPLING)
• Section 3 - TEST (WEIGHTING)
• Section 5 - RESOURCES
• MRS Advanced Certificate - Mapping
• Section 1 - Slide Share (STATISTICAL CONCEPTS)
• Section 2 & 3 - Slide Share (SAMPLING & WEIGHTING)
• Document: Look-up Tables
• Statistics Calculator
Completion rules
• You must complete the units "Introduction to the Course (i), Introduction to the Course (ii), Health Check , Introduction, Video: Basic Statistical Concepts , Exercise: How to Summarise Data: Mean, Median or Mode?, Feedback - Exercise: How to Summarise Data? , Video: Measures of Dispersion, Quiz: How To Measure Dispersion, Video: Sampling Distribution and Standard Error, Quiz: The Relationship Between Sample and Population , Video: Confidence Intervals, Quiz: Confidence Intervals for Samples , Video: Sample Sizes, Exercise: Calculate Sample Size, Health Check: Sample Sizes, Video: Significance Testing, Quiz: One- or Two-Tailed Tests?, Exercise: How Does Significance Testing Allow for Comparison of Results, Video: Different Significant Tests, Text: Different Tests and When to Use Them , Exercise: Match Research Scenarios and Significance Tests, Exercise: Significance Testing to Extrapolate Sample Results to the Population, Health Check: Significance Testing, Summary: Statistical Concepts, Introduction, Health Check: What you already know, Health Check: What You Already Know - Feedback, Video: How to Identify a Research Sample, Exercise: Identify Sample Sources or Sampling Frames, Video: Methods of Sampling, Assignment: Sample Methods , Assignment: Sampling Methods - Feedback, Case Study: Quota Sampling, Quiz: Quota Sampling Case, Exercise: Random Location Sampling - Pros and Cons , Probability vs Non-Probability Sampling , Health Check: Probability vs Non-probability Sampling, Video: How and When to Use Online Sampling, Health Check: Online Sampling , Assignment: Sampling Plan Evaluation, Summary: Sampling, Introduction, Video: Introduction to Weighting Strategies, Exercise: Calculate Weights, Exercise: Match Weighting Strategies to Bias, Video: Effect of Weighting, Exercise: How Weighting Impacts Data, Assignment: How Weighting Impacts Data, Assignment: How Weighting Impacts Data - Feedback, Summary: Weighting, Section 1 - TEST (STATISTICAL CONCEPTS), Section 2 - TEST (SAMPLING), Section 3 - TEST (WEIGHTING)"
• Leads to a certificate with a duration: Forever